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Clean pages. Our own adverts.

Cabanga AdServe is the advertising network of Cabanga Africa Group. Since 2017 the twelve magazines have never carried Google Ads, Facebook ads or any other ad network. Today they serve their own.

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A front desk under four office clocks for Gaborone, Midrand, Chinhoyi and Lusaka: the receptionist on the phone and a visitor arriving with a folder

Twenty years in advertising

AdServe comes out of a twenty-year study of advertising, from print to every part of digital.

The Group's founder, Oscar Manduku-Habeenzu, has spent twenty years studying the whole advertising market: the physical media where it started, print and outdoor, and then every part of digital marketing that followed, from search and display to social and email.

That work is why the Group teaches digital marketing through the Cabanga Digital Navigator Academy, and why he wrote a book on the subject, Universal Principles of Paid Advertising, available on Cabanga Bookshelf.

A street newsstand stacked with Cabanga Africa Group titles, the vendor behind the counter, one commuter reading on her phone and another holding a copy

Clean from the first article

No Cabanga Africa Group magazine has ever run Google Ads, Facebook ads or any other ad-serving network.

From the first issue in 2017 to today, the magazines have kept their pages clean: no pop-ups, no auction banners, no strangers' adverts stacked down the page. Readers get the article.

That choice is what gives a banner here its weight. It sits in two set places on a clean page, not in a crowd.

A reader at her desk reading a Cabanga article on a large monitor, a single banner directly below the article image and another at the end of the article

Self-built. Self-funded.

Self-funded, bootstrapped, and built from the ground up.

Cabanga Africa Group has grown without outside money. We built our own technology from the ground up, the ad server included, so the pages stay ours and the reader experience stays clean.

AdServe is that technology now serving our own adverts, and yours, across more than 18,000 business articles in twelve magazines.

Two team members in the office: one at the desk checking bookings on the control sheet, the other on the phone confirming payment, with the planner on the wall and the window behind

Join the network. USD 28 a month.

One banner on every article of all twelve magazines. Sign up now and send your banner once your invoice is paid.